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Nielsen navigating new package design territory | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
JUNE 26, 2015 | BY MIKE TROY

Nielsen knows what makes brand marketing effective and now the company is applying its consumer communications expertise to the world of packaging.

Nielsen Design Navigator is the name of a new creative enablement tool the company contends helps marketers improve the in-market effectiveness of package design.

http://www.retailingtoday.com/article/nielsen-navigating-new-package-design-territory
 

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